If you are a startup founder, a small business owner, or a marketing manager trying to budget for a new website, the first question you will ask is: how much does a website cost in India? The honest answer is, it depends. But "it depends" is not a budget.
This guide gives you real, up-to-date website development cost in India for 2026, broken down by website type, development model, and the hidden charges most vendors will not tell you upfront. All prices are in INR and reflect current Indian market rates, not global averages.
TL;DR: Website Development Cost in India 2026
Not everyone has 10 minutes. Here is the quick-reference pricing table:
Website Type | Freelancer (INR) | Small Agency (INR) | Mid/Large Agency (INR) |
|---|---|---|---|
Basic Static / Brochure Site (1–5 pages) | ₹8,000 – ₹25,000 | ₹15,000 – ₹50,000 | ₹40,000 – ₹1,00,000 |
Business Website with CMS (5–20 pages) | ₹20,000 – ₹60,000 | ₹35,000 – ₹1,00,000 | ₹80,000 – ₹2,50,000 |
E-commerce Website (up to 500 products) | ₹30,000 – ₹1,00,000 | ₹50,000 – ₹2,00,000 | ₹1,50,000 – ₹5,00,000 |
SaaS / Web Application | ₹1,00,000 – ₹4,00,000 | ₹2,00,000 – ₹8,00,000 | ₹5,00,000 – ₹15,00,000 |
Portal / Marketplace | ₹2,00,000 – ₹6,00,000 | ₹5,00,000 – ₹12,00,000 | ₹10,00,000 – ₹25,00,000+ |
Note: All prices are exclusive of 18% GST. GST applies to all IT services in India under the standard slab. Factor this into your final budget.
What Factors Affect Website Development Cost in India?
Before diving into per-type breakdowns, it helps to understand the variables that shift the price up or down. Vendors price based on a combination of these factors.
1. Complexity and Number of Pages
A 5-page brochure site and a 50-page product catalogue are fundamentally different projects. Each additional page adds design time, development time, and content integration work.
2. Design: Template vs. Custom UI/UX
A premium theme or template can cut design costs by 50–70%. Custom UI/UX design, wireframes, prototypes, brand-aligned visual systems, adds ₹20,000 to ₹2,00,000+ to a project depending on scope.
3. Features and Integrations
Standard features (contact form, Google Maps, WhatsApp widget) are inexpensive. Complex features like booking engines, CRM integrations, multi-language support, or custom dashboards can each add ₹15,000–₹1,00,000 to the total.
4. Technology Stack
A WordPress site costs less to build and maintain than a fully custom React + Node.js application. Choose your stack based on long-term needs, not just the initial quote. Not sure which is right? Compare WordPress vs custom development for Indian businesses.
5. Developer Location and Tier
City matters. Agencies and freelancers in Mumbai and Bangalore typically charge 20–40% more than those in Tier-2 cities like Jaipur, Indore, Kochi, or Surat, for comparable quality. Eravue operates as a digital-first agency, which removes unnecessary overheads from your invoice.
6. Timeline and Urgency
Rush projects (2–3 week delivery vs. 8–10 weeks) attract a 20–40% premium. Plan early to avoid paying a speed tax.
7. Content and Copywriting
Most quotes cover the build, not the words. If you need SEO-optimised copy, product descriptions, or blog content, budget separately: ₹1,500–₹5,000 per page from a professional copywriter.
Website Development Cost by Website Type
1. Brochure / Static Website: ₹15,000 to ₹1,00,000
A brochure site is a digital business card, typically 1–8 pages covering Home, About, Services, and Contact. It is the most affordable website type in India.
Who needs it: Consultants, doctors, lawyers, local service businesses, new startups establishing an online presence.
Tier | Price Range | What You Get |
|---|---|---|
Budget (template-based) | ₹8,000 – ₹25,000 | Freelancer, pre-made theme, basic customisation |
Standard | ₹25,000 – ₹60,000 | Agency, semi-custom design, mobile-responsive, basic SEO setup |
Premium | ₹60,000 – ₹1,00,000 | Custom UI, animations, performance-optimised, CMS-enabled |
Typical timeline: 1–3 weeks.
2. Business Website with CMS: ₹35,000 to ₹2,50,000
This is the workhorse category, a professionally designed site that your team can update without a developer. WordPress, Webflow, or a headless CMS typically powers these.
Who needs it: SMBs, SaaS companies building landing pages, agencies, professional services firms.
Tier | Price Range | Includes |
|---|---|---|
Small Business | ₹35,000 – ₹75,000 | Up to 10 pages, blog, lead forms, basic SEO, WhatsApp CTA |
Growing Business | ₹75,000 – ₹1,50,000 | 10–25 pages, custom design, CMS, email integration |
Corporate | ₹1,50,000 – ₹2,50,000 | 25+ pages, multi-department, advanced analytics, multilingual |
Typical timeline: 3–6 weeks.
3. E-commerce Website: ₹50,000 to ₹5,00,000
E-commerce websites are the most variable in pricing because functionality requirements differ enormously, from a 50-product boutique to a 10,000-SKU fashion marketplace.
Who needs it: D2C brands, retail businesses, wholesalers going online, restaurants with online ordering.
Tier | Price Range | Product Catalogue | Notable Inclusions |
|---|---|---|---|
Starter (WooCommerce / Shopify Basic) | ₹50,000 – ₹1,00,000 | Up to 100 products | Razorpay / UPI integration, basic analytics |
Growth | ₹1,00,000 – ₹2,50,000 | 100–500 products | Custom checkout, coupon engine, inventory alerts |
Advanced | ₹2,50,000 – ₹5,00,000 | 500–5,000 products | Custom filters, wishlist, loyalty points, GST invoicing automation |
Payment gateway note: Razorpay charges 2% per transaction (plus 18% GST on that fee) for standard UPI/card payments. There are no setup fees for most plans. Budget ₹5,000–₹15,000 for integration development work on top of gateway fees. Other popular gateways, PhonePe Business, Cashfree, and PayU, have comparable rates.
Typical timeline: 4–10 weeks.
4. SaaS / Custom Web Application: ₹2,00,000 to ₹15,00,000
SaaS products and web applications are bespoke software, not websites. You are paying for architecture decisions, database design, API development, security hardening, and scalable infrastructure, not just pages and pixels.
Who needs it: Startups building products, enterprises needing internal tools, businesses with unique workflow automation needs.
Tier | Price Range | Examples |
|---|---|---|
MVP (Minimum Viable Product) | ₹2,00,000 – ₹5,00,000 | Basic SaaS tool, internal dashboard, booking system |
Full-featured V1 | ₹5,00,000 – ₹10,00,000 | Multi-user SaaS, CRM, LMS with core modules |
Enterprise-grade | ₹10,00,000 – ₹15,00,000+ | Multi-tenant platform, advanced reporting, third-party integrations |
Typical timeline: 3–9 months.
5. Portal / Marketplace: ₹5,00,000 to ₹25,00,000+
Portals and marketplaces involve multi-sided architecture, multiple user roles (buyer, seller, admin), complex transaction flows, commission management, and robust infrastructure. These are serious engineering projects.
Who needs it: Ed-tech platforms, real estate portals, job boards, gig marketplaces, hyperlocal service platforms.
Type | Price Range | Complexity Drivers |
|---|---|---|
B2B / B2C Portal | ₹5,00,000 – ₹10,00,000 | Role-based access, dashboards, payment split |
Multi-vendor Marketplace | ₹8,00,000 – ₹15,00,000 | Seller onboarding, commission engine, dispute management |
Full-scale Platform | ₹15,00,000 – ₹25,00,000+ | Real-time features, ML recommendations, advanced analytics |
Typical timeline: 6–18 months.
Freelancer vs. Agency vs. In-House Team: Cost Comparison
One of the biggest decisions you will make is who builds your website. Each option has different economics and risk profiles.
Factor | Freelancer | Agency | In-House Team |
|---|---|---|---|
Hourly Rate (INR) | ₹500 – ₹3,000/hr | ₹2,000 – ₹10,000/hr | ₹25,000 – ₹80,000/month (salary) |
Project Cost (Business Site) | ₹20,000 – ₹80,000 | ₹50,000 – ₹2,50,000 | ₹3,00,000+/year (salaries only) |
Project Cost (E-commerce) | ₹40,000 – ₹1,20,000 | ₹1,00,000 – ₹5,00,000 | ₹5,00,000+/year |
Communication | Direct, fast | Structured, account managed | Internal, immediate |
Availability | Single point of failure | Team continuity | Dependent on retention |
Quality Consistency | Variable | Process-driven, consistent | Depends on hiring |
Best For | Small budgets, defined scope | End-to-end ownership, growing teams | High-volume, ongoing development |
Risk | Medium-high | Low | High (recruitment, attrition) |
Bottom line: For a one-time project under ₹2,00,000, a vetted freelancer works well. For growth-stage companies that need strategy, design, development, and post-launch support in one place, a specialist agency offers the best return. Before you hire anyone, check these 10 things when evaluating a web development company in India.
Hidden Costs Most Indian Businesses Miss
The development quote is not the full bill. Here are the recurring and one-time costs that rarely appear in the initial proposal, but always appear on your bank statement.
Annual Recurring Costs
Cost Item | Budget Tier (INR/year) | Standard Tier (INR/year) | Notes |
|---|---|---|---|
Domain Name (.com) | ₹800 – ₹1,200 | ₹1,000 – ₹2,500 | .in domains are cheaper (₹400–₹700) |
Shared Hosting | ₹3,000 – ₹8,000 | – | Suitable for brochure sites only |
VPS / Cloud Hosting | – | ₹12,000 – ₹60,000 | AWS/GCP/DigitalOcean, billed monthly |
SSL Certificate | ₹0 (Let's Encrypt) | ₹1,000 – ₹10,000 | Paid SSLs needed for EV/OV validation |
Email Hosting | ₹1,500 – ₹4,000 | ₹4,000 – ₹15,000 | Google Workspace or Zoho Mail |
Backup & Security Plugin | ₹3,000 – ₹8,000 | ₹8,000 – ₹20,000 | Essential for WordPress sites |
Total Annual Overhead | ~₹8,000 – ₹22,000 | ~₹25,000 – ₹1,07,000 |
One-Time and Ongoing Hidden Costs
Content migration: Moving content from an old site to a new one is manual work. Budget ₹5,000–₹30,000 depending on volume.
SEO setup: Basic on-page SEO, sitemap submission, and Google Search Console integration costs ₹5,000–₹25,000 as a one-time setup.
Performance optimisation: Image compression, caching, CDN setup, ₹8,000–₹30,000 post-launch.
Post-launch bug fixes: Reputable agencies include 15–30 days of free bug fixing. After that, hourly support rates apply (₹1,000–₹3,000/hr).
Annual maintenance retainer: 10–20% of the initial development cost is the industry standard. For a ₹1,50,000 website, budget ₹15,000–₹30,000/year for maintenance.
GST (18%): All IT service invoices from registered vendors, agencies and freelancers with turnover above ₹20 lakh, will include 18% GST. A ₹1,00,000 quote becomes ₹1,18,000 after GST. Always ask for GST-inclusive pricing when comparing quotes.
How to Get the Most Value from Your Website Budget
Spending ₹1,00,000 wisely beats spending ₹5,00,000 poorly. Here is how to maximise what you get.
Define your goals before you talk to any vendor. "I want a website" is not a brief. "I need 20 inbound leads per month from organic search" is. Clear goals produce accurate quotes.
Start with an MVP, then iterate. You do not need every feature in Version 1. Launch a lean site, gather real user data, and invest in features that actually matter to your audience.
Use open-source platforms where they fit. WordPress, WooCommerce, and similar platforms have thousands of pre-built components. Use them for standard functionality, save your custom budget for what makes you different.
Negotiate a maintenance retainer upfront. Agencies give better rates for long-term relationships than one-off projects. Lock in a retainer at project start rather than paying ad-hoc rates later.
Own your assets. Ensure your contract states that you own the domain, hosting account, code repository, and all design files at the end of the project. This matters enormously if you switch vendors.
Plan for content from Day 1. The most beautiful website produces zero leads without content. Budget for copywriting, photography, and blog setup as part of the initial scope.
Red Flags in Website Development Quotes
Not every low quote is a good deal. Watch for these warning signs.
No itemised breakdown. A lump-sum quote of "₹40,000 for a website" tells you nothing. A professional quote lists design, development, pages, features, and post-launch support separately.
No written contract. If a vendor is reluctant to put deliverables, timelines, and payment milestones in writing, walk away.
Unrealistically cheap quotes. A ₹5,000 "full website" almost always means a resold template with your name swapped in, no SEO, no custom design, no support.
Upfront 100% payment. Standard payment structure in India is 40–50% upfront, milestone-based progress payments, and 10–20% on final delivery. Anyone asking for 100% upfront is a risk.
No post-launch support clause. Websites always have post-launch issues. If there is no support period defined, you will pay premium rates for every small fix.
Vendor retains ownership of code or domain. You paid for it, you must own it. Some fly-by-night agencies register your domain under their account and use it as leverage to keep you as a client.
Vague technology choices. "We will build it in the best technology" means nothing. Ask for the specific stack, hosting environment, and CMS so you can evaluate long-term maintenance costs yourself.
Frequently Asked Questions
How much does a basic website cost in India in 2026?
A basic 5-page brochure website from a freelancer costs between ₹8,000 and ₹25,000. A professionally designed, mobile-responsive business website from a reputable agency starts at ₹35,000–₹50,000 and goes up to ₹1,00,000 depending on design complexity and features. Always confirm whether the quote includes hosting setup, domain registration, and basic SEO.
What is the website development cost for an e-commerce site in India?
E-commerce website development in India typically ranges from ₹50,000 for a basic WooCommerce or Shopify store (up to 100 products) to ₹5,00,000 or more for a fully custom, feature-rich platform with advanced filters, loyalty programmes, GST invoicing, and Razorpay/UPI integration. Add 18% GST to whichever quote you receive.
Is GST applicable on website development in India?
Yes. Website development, design, and related IT services attract 18% GST in India. If you are a registered business, you can claim GST input credit on the amount paid to your vendor, which effectively reduces your net cost. Freelancers with annual turnover above ₹20 lakh are also required to charge GST.
How much do Indian web development agencies charge per hour?
Indian agency hourly rates range from ₹2,000 to ₹10,000 per hour depending on company size, city (Tier-1 vs. Tier-2), and specialisation. Freelancers charge ₹500–₹3,000 per hour. Tier-1 city agencies (Mumbai, Bangalore, Delhi NCR) typically price 20–40% higher than comparable agencies in Pune, Jaipur, or Hyderabad.
What are the ongoing costs after a website is built?
After launch, budget for domain renewal (₹800–₹2,500/year), hosting (₹3,000–₹60,000/year depending on traffic), SSL (free to ₹10,000/year), email hosting (₹1,500–₹15,000/year), and annual maintenance (10–20% of the build cost). For a ₹1,50,000 business website, ongoing annual costs typically fall in the ₹20,000–₹40,000 range.
What Does Eravue Charge?
Eravue is an Indian digital services agency building websites, web applications, and digital systems for startups and growing businesses. Our pricing follows the market benchmarks in this guide, transparent, itemised, and inclusive of project management and post-launch support.
We work across all website types, from lean brochure sites and CMS-powered business websites to full-scale SaaS platforms and multi-vendor marketplaces. Our clients are across Delhi NCR, Mumbai, Bangalore, and growing businesses India-wide.
Planning an app alongside your website? See our mobile app development cost guide for India in 2026.
Ready to start building? Read our step-by-step guide to building a business website in India.
Get a Free, No-Obligation Quote from Eravue
You now have enough context to evaluate any website development quote you receive in India in 2026. If you would like a transparent, itemised quote for your specific project, with no sales pressure, Eravue's team will assess your requirements and give you a realistic number within 24 hours.
Tell us: what type of website you need, your target launch date, and your approximate budget. We will take it from there.
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